Pure Land Farm occupies 28 acres in McKinney, Texas. The farmers are Jack Neubauer and Megan Neubauer, a father-daughter team who made the leap together from corporate life to full-time farming in 2012. 

At Pure Land, we produce high quality fruits and vegetables in a regenerative way, and use agritourism to engage with and educate the public about growing food to build support for local agriculture. Pure Land does not use synthetic pesticides, herbicides, fertilizers, or other additives. We are 100% pick-your-own.

In the news:

• A Fruitful Business: Pick-Your-Own-Produce Farms Harvest New Revenue Streams in Growing Agritourism Industry - WFAA, July 2024

• They Will Come - Edible DFW, Spring 2024

• Farmers Market or Agritourism? One is “like buying local on steroids,” one farmer says - Dallas Morning News, June 2023

• How Climate Change is Affecting the Future of Food - WFAA

• How One Farm is Thriving During the Pandemic - Dallas Observer

• Pure Land Farm in McKinney sells produce, offers experience - Community Impact

• This McKinney Farm is giving up the markets to go 100 percent pick-your-own produce - Dallas Morning News

• The Buzz on Local Farmers Markets - Edible Dallas and Fort Worth

• Fresh from the Field: Farmers and chefs in North Texas offer a better way to eat—and live - Plano Profile

• Pure Land Farm - Edible Dallas and Fort Worth